Hi, my name is Taj, and I write about how to reorganize your tech team so that you build the right thing faster.

There's nothing more disheartening than investing money and time into a solution that doesn't meet your customers' needs.

Yet, in my career, I've seen a massive disconnect between what the tech team does and what the business really needs.

Imagine how different it would be if your tech team understood your business.

Imagine they could quickly build a feature based on the right goals, deploy it, test it soon in users' hands, and gather real-world feedback.

How quickly would your business grow?

I write about how to get there, one lesson at a time. I'm looking forward to seeing you inside.

— Taj Pelc